The full conference registration package includes Government/Lottery Complimentary entrance to all education sessions, presentations, two breakfasts and two luncheons (on Tuesday and Wednesday), coffee breaks, and three evening receptions Monday, Tuesday and Wednesday

SMART-TECH 2015 LOTTERY REGISTRATION -COMPLIMENTARY
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SMART-Tech 2015 Preliminary Conference Program -

(There will likely be minor changes and additions)  - ++Updated February 25

Click here to make hotel reservations at special group rate

Lottery Attendees Complimentary Click here

Vendors Click here to register

March 30, 31, and April 1

Marriott Marquis Times Square, New York City

· Join over 200 of your colleagues for Smart-Tech NYC.

· Fabulous Program: Cutting Edge Topics, World-Class Speakers (See below)

· Fabulous Venue:  Marriott Marquis is at 45th & Broadway, the heart of Times Square and the Theatre District

· Fabulous opportunity to visit with the leaders from 50+ different lotteries.

· Fabulous Networking Opportunity:  Three Receptions from 5:00 pm to 7:00 pm on Monday, Tuesday, and Wednesday at the Fabulous 16th Floor SkyLobby; luncheons on Tuesday & Wednesday; as well as two days of working together.

The Smart-Tech program will include Lottery Directors and Executives from the following jurisdictions: Atlantic Lottery, Canada; Arkansas Lottery; BCLC, Canada; Colorado Lottery,  Connecticut Lottery; DC Lottery; Delaware; Florida Lottery; Georgia Lottery; Hoosier Lottery Indiana; Iowa Lottery; Kansas Lottery; Kentucky Lottery; Loto-Quebec Lottery; Maine Lottery; Maryland Lottery, Minnesota Lottery; Michigan Lottery; Missouri Lottery; New Hampshire Lottery; New Jersey Lottery; New York Lottery; North Carolina Lottery; Ohio Lottery; OLG, Ontario Canada; Oregon Lottery; Rhode Island Lottery; Sportowy Totalizator Lottery of Poland; St. Vincent & The Grenadines; Tennessee Lottery; Texas Lottery; Vermont Lottery; Virginia Lottery; Washington's Lottery; West Virginia Lottery; MUSL

Visit www.PublicGaming.org for conference updates, more info, and Links for registering and making hotel reservation

PLATINUM SPONSORS

                 

SILVER SPONSORS

      

Monday, March 30, 5:00 to 7:00 pm: Opening Night Reception, SkyLobby

Tuesday, March 31            Manhattan Ballroom

8:00 to 9:00 am:          Continental Breakfast

9:00 AM:                    Conference Sessions Begin

Tuesday to also include 10-Minute presentations from Platinum Sponsors:

Camelot Global, Carmanah Signs, GTECH, Intralot, Hudson Alley Software, Jumbo Interactive, Linq3, Lottovate, NeoPollard, Scientific Games

Ø Paul Jason, Chief Executive, PGRI, opens the conference sessions

Ø Gardner Gurney, Acting Director, Division of the Lottery at New York State Gaming Commission

Ø Terry Rich, Chief Executive Officer, Iowa Lottery, President of the North American Association of State & Provincial Lotteries (NASPL)

Ø Panel Discussion:  Nationalizing Brand Messaging and Public Relations Nurturing a positive public persona is key for all brands. Multi-billion dollar companies all have a public relations departments that build the brand image on the national level, not just the state/local level.  Lottery's counterparts in the gaming and casino gambling industries have very well-funded PR machines. How can Team Lottery promote a positive public image for Brand Lottery on the national stage?  (Yes, we do need to deal with limitations on self-promoting PR; and the fact that 45 lotteries do not have identical PR agendas.  But still, let’s talk about what we can do …)

Terry Rich, Chief Executive Officer, Iowa Lottery, President of the North American Association of State & Provincial Lotteries (NASPL)

Panelists:

Gerald Aubin, Executive Director, Rhode Island Lottery

Susan Dolinski, Vice President, Social Responsibility & Communications, BCLC

Gary Gonder, Chief Branding Officer, Missouri Lottery

Cynthia O’Connell, Secretary, Florida Lottery

Ø Panel Discussion:  Reinvigorating the draw-games category What can we do to recapture the magic and growth, and reinvigorate the draw games?  How can we improve the player experience, perhaps augment the jackpot-driven buyer-motive with other attributes and promotional angles to stimulate consumer interest, and otherwise increase the appeal of the draw-games?

Moderator: Rebecca Hargrove, Chief Executive Officer, Tennessee Education Lottery Corporation and Senior Vice President of the World Lottery Association (WLA)

Panelists:

Sean Athey , Vice President, Systems Sales, Scientific Games Corp.

Alice Garland, Executive Director, North Carolina Lottery

Anne Noble, Chief Executive Officer, Connecticut Lottery Corp.

John Pittman, Vice President Marketing, INTRALOT USA

Terry Presta, Executive Director, Kansas Lottery

Chuck Strutt, Executive Director, Multi-State Lottery Association

12:30 to 1:30 pm: Luncheon

Ø Presentation:   Leigh-Ann Goad, Research & Consumer Strategist, Virginia Lottery and Alan Hussey, Economic Research Manager, Virginia Lottery

Ø Panel Discussion: The new science of Customer-Centric R & D

What are the most forward-looking trends in the science of understanding human behavior? For instance, market analysis methodologies are moving beyond the limitations of conventional segmentation that focus on age, sex, and income classifications; and beyond surveying customers in stores or conducting of in-person focus groups. How are “virtual focus groups” and “psychographic profiling” and other new methodologies changing our perspective from product-centric to customer-centric?  What are the forward-looking methods in consumer research - and how will they improve our understanding of consumer behavior and enhance our ability to design and sell lottery products?

Moderator: Paula Otto, Executive Director, Virginia Lottery, and Lead Director of the Mega Millions Consortium

Panelists:

Don Feeney, Research & Planning Director, Minnesota Lottery

Nikki Orcutt, Deputy Director of Marketing, West Virginia Lottery

Wendy Montgomery, Vice President Marketing & Sales, OLG

TBA Executive from Lottovate

Ø Panel Discussion:  Consideration, Chance, Prize: Is this foundational definition of gambling being circumvented by game developers and online operators? The government-lottery industry depends on the effectiveness of regulatory frameworks to protect their business model.  Market-driven changes, well-funded private interests (online gaming operators, Facebook and Google, Sheldon Adelson, etc.) are making it increasingly difficult for governments and their regulators to control the industry.   “Non-money” online games (paradoxically, some that are making more money than real-money games) are integrating prizes into their game structures in ways that defy the traditional definitions of “gambling”. Will games be invented to have an element of skill and and not be classified as "gambling"?  What about the prize structures of Fantasy Sports? Bitcoin and cyber-currencies threaten to unleash underground economies that evade regulatory constraints and the obligation to pay taxes. Online betting websites that replicate the lottery-playing experience and others that appear to be selling the most popular lottery games like Powerball, Mega Millions, Euromillions but are illegal and fraudulent … What are the front-lines in the battle to preserve the integrity of the gaming and gambling industry?  What can we do to prevent the breakdown of regulatory discipline and effectiveness?

Moderator:  James Maida, Co-Founder & President Gaming Laboratories International (GLI)

Panelists:

Mark Hichar, Partner, Hinkley, Allen Snyder Law Firm, Chair of Gaming Law Practice Group

Lynne Roiter, Corporate Secretary and Vice President of Legal Affairs at Loto-Québec and General Secretary of the World Lottery Association (WLA)

Philippe Vlaemminck, Partner, Altius Law Firm, Chair of its Gaming Law Practice Group

Wednesday, April 1         Manhattan Ballroom

8:00 to 9:00 am:          Continental Breakfast

9:00 AM:                    Conference Sessions Begin

To include 10-minute presentations from Silver Sponsors:

Diamond Game, EquiLottery, InComm, Novomatic Lottery Solutions, Pollard Banknote, Shoutz/LotteryHub

9:00 AM:  Conference Sessions Begin

Ø Presentation:  Scott Bowen, Commissioner, Michigan Lottery

Panel Discussion: Interactive goes Mainstream :  Everyone is online, connecting with merchants, with information resources , and with each other.  Lotteries’ huge brand awareness is already driving huge website traffic.   How ar e successful lotteries leveraging this online connection to drive consumer engagement, disseminate inform ation, and drive sales?  How are some lotteries positioning themselves for a successful long-term sustai nable business by integrating interactive strategies into every aspect of the business?

Moderator: Scott Bowen, Commissioner, Michigan Lottery

Panelists:

Danny Bogus, Deputy Commissioner of Gaming Operations, Michigan Lottery

Richard Bateson, Commercial Director/Senior Vice President Sales & Marketing at Camelot Global

Doug Pollard, Co-Chief Executive Officer, Pollard Banknote

ØPresentation:   Buddy Roogow, Executive Director, DC Lottery and Tracey Cohen, Chief Operating Officer, DC Lottery

Ø Presentation:  Kevin Gass, Vice President, Lottery Gaming, BCLC (British Columbia)

Ø Panel Discussion: Retail Modernization drives Lottery Modernization Retail is changing.  What can Team Lottery do to make sure make sure that Retail Modernization results in increased sales of its products?   Merchandising and POS trends, demand for better data capture and analyses and reporting, transaction processing technologies, increased consumer options like self-serve and digital connections, cross-promotional marketing, adding entertainment value to the in-store shopping experience.  Integrating Retailer products into Lottery promotions, and vice-versa.   How can Team Lottery continue to modernize itself to take full advantage of these trends?

Moderator:  May Scheve Reardon, Executive Director, Missouri Lottery
Panelists:
Max Goldstein
, Vice President Sales, Carmanah Signs

Adam Perlow, Chief Executive Officer, Hudson Alley Software

Brian Roberts, President North America, Jumbo Interactive

Tom Shaheen, Executive Vice President Business Development, Linq3

Sarah Taylor, Executive Director, Hoosier Lottery

 

1:00 pm to 2:00 pm:  Luncheon

Wednesday Afternoon

Ø Presentation:  Phil Holmes, Vice President Strategy & Planning, Atlantic Lottery

Ø Panel Discussion:  Managing Uncertainty as the key to successful Innovation Lotteries operate in an unforgiving business and political climate, the stakes are high, and the rate of change is increasing while visibility into the future is decreasing.  How do we know when to move from the research and study mode to launch mode?  Are there ways for an action-plan to include the flexibility to adjust course on the basis of new information gleaned from the real-world consumer response?  How can this new science of managing uncertainty be applied to the business of designing and launching new lottery games, promotional campaigns, and innovation in general?

Moderator: Gary Grief, Executive Director, Texas Lottery

Panelists:

Carole Hedinger, Executive Director, New Jersey Lottery

Phil Holmes, Vice President Strategy & Planning, Atlantic Lottery

Greg Smith, Executive Director, Vermont Lottery

Wojciech Szpil, Chief Executive Officer, Totalizator Sportowy (Polish Lottery)

Ø Presentation: Gordon Medenica, Former Director of the New York Lottery & Former President of NASPL

Ø Presentation: Susan Golightly, Principle, CODEI Marketing

Ø Award ceremonies

Sharon Sharp Award for Good Causes:

Hoosier Lottery

Sarah Taylor, Executive Director, Hoosier Lottery

Awarded to the Lottery which produces the largest year-over-year increase in net funding to Good Causes

Major Peter O’Connell Lottery Industry Lifetime Achievement Award

Margaret Gibbs, Chief Operating Officer, Kentucky Lottery Corporation

Peg Rose, Deputy Director, Rhode Island Lottery

Wanda Young-Wilson, Chief Operating Officer & General Counsel, Tennessee Education Lottery Corp.











Thank you to all of the Speakers, Sponsors and attendees for attending Lottery Expo
September 9 to 11 Eden Roc Miami Beach Hotel    Hosted by Public Gaming Research Institute and the Florida Lottery

PLATINUM SPONSORS
                  
Silver Sponsors
 
 
                  

Exhibitors           

 
Thank you all for participating in Lottery EXPO.  It's been a fabulous three days.  We hope you all enjoyed it and accomplished all of your objectives.  We will be working on our Spring and Fall conference events and will keep you posted as we confirm dates, venues and programs.  Hope to see you there.  

In the meantime, I'm sure we'll see you at NASPL Atlantic City in a couple weeks, and then at the World Lottery Summit in Rome in November.  Be sure to come to the PGRI Lottery Industry Hall of Fame Induction ceremonies at both of those events.  Gary Grief (Executive Director Texas Lottery and President of NASPL) and David Loeb (CEO Western Canada Lottery Corporation) will be inducted at NASPL event.  Tan Soo Nan (CEO of Singapore Pools) and Jean Jorgensen (Executive Director World Lottery Association) will be inducted at the WLS event in Rome.   Too, the winner of the Sharp Award for Good Causes will be recognized at NASPL.  This award goes to the NASPL lottery with the highest year-over-year percentage increase in net funds generated for its beneficiary.

Congratulations again to the recipients of the Rebecca Hargrove Award for Mentorship (Connie Laverty O'Connor) and the Major Peter O'Connell Lottery Industry Lifetime Achievement Award (Bret Toyne).  It was a lovely ceremony honoring two of this industry's most respected and well-liked leaders.  Their dedication is so appreciated and their contributions to the success of the industry, and to the success of so many of us on a personal level, have had momentous impact. Thank you Connie and Bret for all you do and for all you will be accomplishing in the years to come.  
 
And Thank you to our two keynote speakers, Cindy O'Connel and Gary Grief, for kicking Lottery Expo off in such great style and setting the stage for a series of thought-provoking panel discussions and presentations.  Thank you to all of the presenters, panelists and moderators as well.  And thank you especially to Cindy O'Connel and the incredible Florida Lottery team for being the most gracious and hard-working hosts anyone could hope for.  Everyone loves Florida and you just lock it in by making sure everyone is so pleased and impressed by the wonders of the Flamingo State.  We can't wait to be back next year! 

      Conference website: www.PublicGaming.org  
Video-recording website: www.PGRItalks.com