Lottery Expo 2010
is building out to be a great conference. Being held at the Wynn Las Vegas
on Nov 16 and 17, room reservations are not being taken yet, but they will
start the end of this week (at just $169!). Those dates coincide with G2E
(Global Gaming Expo, the huge gaming trade show and conference held at the
Las Vegas Convention Center during that same week). Lottery Expo is FREE to
lottery and government employees. Register at
Visionaries and Thought Leaders from
within and from outside of the Lottery industry will convene to address the
most important topics of the day, including:
-- Internet Poker and casino-style
gaming will soon be an important and successful part of the Canadian gaming
environment. Discussion topics include: Creating synergy between the
provincial websites and a multi-provincial Internet poker website;
Communicating with political constituents, the media, and the general
public; Guaranteeing security and integrity of the games and personal
-- The challenge to scale-up for
social networking games (like Internet poker).
-- Integrating new games, channels,
and media with traditional lotto and scratch-offs. Cross-promoting for
optimal overall impact on the entire product portfolio.
-- Multi-jurisdictional super-jackpot
games. What is the current run-rate for the cross-selling of Mega Millions
and Powerball and what’s next. The future of marketing and promotion of
the super-jackpot games to drive continued growth..
-- Collaboration. U.S. lottery
directors collaborate to cross-sell both super-jackpot games. Canadian
lottery operators collaborate to form a national poker network. How and why
forging a ‘United We Stand’ approach will produce a formidable competitive
advantage, strengthening each individual lottery operator.
-- Integrating traditional lottery
with the Internet, Social gaming, and an extended-play gaming experience.
Second-Chance Drawings are a fabulous start, and we’re just beginning to tap
the incredible potential.
-- The entertainment-only
video-gaming business that has appealed to the “next gen’ gamer” is
experiencing a major paradigm shift. Consumer preference is migrating
towards a more dynamic, fluid, game style that emphasizes play, fun, and
social interaction. What are the big-picture trends in consumer behavior
and why does it spell big opportunity for state lotteries?
-- Key to long-term success of
Lottery is optimizing the incredible power of their retail network.
Creating a mutually supportive relationship between channels will engage the
support of the retailers and produce superior results for the lottery
operator. How will land-based retailers fit into the integrated model of