Public Gaming International Magazine November 2005

Features November 2005 Departments Industry News 2 Around the World 4 People 22 Video News 24 On the Internet 25 Racino News 26 Games People Play 27 RoundUp 28 6 A Common Mission: Revenue Growth Scientific Games Chairman and CEO Lorne Weil shares ideas on how lotteries can increase revenue. 8 Dansk Tipsjeneste – Launching Internet Instants An interview with Dansk Tips IT Director Jorgen Falsvig. 9 Oklahoma Lottery: First-Week Sales Hit $12.6 Million 10 Market Research Methodology – A New Approach This article discusses issues and concerns with respect to traditional market research methods for product development and offers an alternative research solution. 12 Ethics at the Forefront as North Carolina Prepares for Lottery An update on progress in North Carolina. 13 Pennsylvania Update: Category 2 and 3 Regulations Limit License Opportunities 14 Build a Happier Retailer Network Through the Retailer Marketplace 16 Montana Lottery and INTRALOT Sign Contract to Save State $14 Million 17 The Winning Combination: How to Run Outstanding Internet Contests 18 Ingenio: A Variety of Games and Sectors 21 California Lottery Celebrates 20 Years of Fun and Games