Industry News 2
Around the World 4
Video News 20
Racino News 22
6 All Promotions are Not Created Equally – Outstanding Contests Designed to
Win Customers Over
Splashdot CEO Patrick Watson gives ideas on how to improve Internet promotions.
8 Beyond Keno – Lotteries and Vendors are Taking Monitor Games to New Levels
12 U.S. Lotteries, the Internet and the WTO
U.S. law and international trade agreements are placing U.S. lotteries between
a rock and a hard place.
14 “A Nickel isn’t Worth a Dime Anymore”
Applying the wit and wisdom of Yogi Berra to the Marketing of On-line Games.
16 Progress in Pennsylvania: State Moving Ahead on Plans for Slots
An overview on the current state of the Pennsylvania situation.
18 International Lottery Player’s Survey: Lottery Players Clubs
The Kopel Research Group provides data on lottery players’ perceptions of Internet
based players clubs.