PUBLIC GAMING INTERNATIONAL FEBRUARY 2004

February 2004 Departments NASPL REPORT 2 INDUSTRY NEWS 4 AROUND THE WORLD 6 GUY LINES 8 ON THE INTERNET 23 LOTTERY NEWS 24 LOTTERY PEOPLE 25 ROUNDUP 26 Features 10 Tennessee Lottery Launches Ahead of Schedule – Sets First Day Sales Records! One of the fastest Lottery start-ups in history was followed up by the biggest first day in Lottery history. 12 On Track with Great Success – Rhode Island Video Vendor competition turned the Rhode Island VLT program into one of the most successful in the world. 13 Hot Instants! North America’s Best Selling Games PGI surveyed North American lotteries to find out which tickets were the hottest sellers. 17 Rmmm, Rmmmm – Mass’ Harley Game Breaks Sales Records Behind the scenes of one of the fastest selling tickets in Lottery history. 18 Lotteries “POP” for Signage to Drive Games Sales Read how North American lotteries utilize one of the most important of lottery marketing tools. PublicGaming I N T E R N A T I O N A L February 2004 World’s most widely read lottery industry magazine.www.publicgaming.org Tennessee Lottery Hits the Ground Running – Breaks Industry Record for First Day Sales! North America’s Best Selling Instants POP Signage – Indoor, Outdoor and All in Between ON THE COVER: TELC CEO Rebecca Paul, with TELC Board Members: (left to right) Denny Bottorff, Jim Ripley, Rebecca Paul, Marvell, Mitchell, Claire Tucker, Jim Hill and Deborah Storey.