PUBLIC GAMING INTERNATIONAL APRIL 2004

April 2004 Departments INDUSTRY NEWS 2 AROUND THE WORLD 4 ON THE INTERNET 24 LOTTERY NEWS 25 LOTTERY PEOPLE 26 ROUNDUP 26

Features 6 California Lottery’s e-Business Solution – Saving Time and Money for Retailers The ability to access timely business information through web-based applications is a win-win situation and ultimately increases productivity and lowers operational costs for retailers and the Lottery alike. 8 The West Virginia Lottery Video Lottery Program All you need to know about one of the most successful video lottery programs in the world. 9 North Dakota Lottery – Anticipating an Exciting Launch An interview with North Dakota Attorney General, Wayne Stenehjem. 14 Tried and True – Lottery Promotions that Work A description of promotions that worked well for lotteries in North America during 2003 and early 2004. 20 Do-It-Yourself – Lottery Self-Service Programs Lotteries that utilize self-service technology often see great rewards. 22 A Comprehensive Look at Lotteries on the Internet – part I The first installment of a series dedicated to how lotteries around the world are using the internet for communications, public relations, market research, players clubs, and second chance drawings.

ON THE COVER: North Dakota Attorney General Wayne Stenehjem