INDUSTRY NEWS 2
AROUND THE WORLD 4
ON THE INTERNET 24
LOTTERY NEWS 25
LOTTERY PEOPLE 26
6 California Lottery’s e-Business Solution – Saving Time and
Money for Retailers
The ability to access timely business information through web-based applications
is a win-win situation and ultimately increases productivity and lowers operational
costs for retailers and the Lottery alike.
8 The West Virginia Lottery Video Lottery Program
All you need to know about one of the most successful video lottery programs
in the world.
9 North Dakota Lottery – Anticipating an Exciting Launch
An interview with North Dakota Attorney General, Wayne Stenehjem.
14 Tried and True – Lottery Promotions that Work
A description of promotions that worked well for lotteries in North America
during 2003 and early 2004.
20 Do-It-Yourself – Lottery Self-Service Programs
Lotteries that utilize self-service technology often see great rewards.
22 A Comprehensive Look at Lotteries on the Internet – part I
The first installment of a series dedicated to how lotteries around the world
are using the internet for communications, public relations, market research,
players clubs, and second chance drawings.
ON THE COVER:
North Dakota Attorney General