PUBLIC GAMING INTERNATIONAL APRIL 2005

Features April 2005 Departments Industry News 2 Around the World 4 People 15 Video News 24 On the internet 25 Racino News 26 RoundUp 28 Public Gaming International (ISSN-1042-1912) April 2005, 6-9 EXPO/ILAC 2005 10 Creating Our Future: Part I – Development of New Content Steve Saferin, president, Scientific Games Ventures delivers part one of a three part series on driving revenue growth. 12 Massachusetts’ $10,000,000 Hold ‘Em Poker® Poker Superstar Helps Launch Lottery’s Innovative Instant 16 MUSL States Ready for Launch of Multi-State Wide Area Progressive Delaware, Rhode Island and West Virginia to link machines – GTECH system leaves plenty of room for expansion. 18 International Lottery Players’ Survey Players from around the world offer their perception of the current state of the Lottery industry and expectations and interests for future concepts. 20 Powerball Changes to Meet Player Demands 20 SCEL and Scientific Games Collaborate to Increase Five-Digit Games Sales by 139% 22 California Lottery to Use “The Force” California becomes first U.S. Lottery to launch new Star Wars Instants

On the Cover: Massachusetts Lottery Executive Director Joseph C. Sullivan and Poker Pro Howard Lederer.